PRESS RELEASE Milan, 01 Julliet 2019
Salumi Pasini renews its collaboration with chef Davide Oldani, a collaboration established in 2014 with the creation of the Salumi Pasini FOO’D line, a line that combines the tradition of the butcher art that the Trezzano sul Naviglio company has been carrying on for 70 years for three generations and the sophisticated touch of the star chef.
Today, a new opportunity to renew the commitment to transmitting the values of tradition, excellence and quality by creating an exclusive sandwich with one of the cured meats made together: the fillet salami. The other ingredients? FILLET SALAMI, LEMON BUTTER AND RICE BREAD, a unique and gourmet touch to a classic of the Italian life style.
The sandwich will be present in more than 60 stores in the Areas Italia – Mychef restaurant chain, covering the main traffic junctions from Northern to Southern Italy. A limited edition for the summer time that will offer a special taste to travelers who will move between airports, railways and highways along the “Bel Paese”.
A collaboration that comes from the desire to offer a product that differs from the classic offer and that can accompany travelers with more taste throughout the summer.
DAVIDE OLDANI
Davide Oldani, creator of pop cuisine – high quality and accessibility – opened his restaurant, the D’O, in Cornaredo, in the province of Milan, his country of origin. After a year of activity, the most authoritative food guides count him among the great chefs of Italian cuisine. The experiences prior to the opening of the D’O had seen him alongside Gualtiero Marchesi, Albert Roux, Alain Ducasse and Pierre Hermé. In December 2008 he received the golden Ambrogino from the Municipality of Milan. In November 2013 he was invited to Harvard to talk about his entrepreneurial experience following a case history on his restaurant published in the Harvard Business School Review: university economists defined his approach and his work organization applicable to different categories and not just catering. In March 2015 he also gave a lecture at the University of Parisian Business HEC. In May 2014 he saw the creation of the Davide Oldani Cafè – in the new Luxury Square ofMalpensa Airport in Milan. He was named Ambassador EXPO 2015. He published Cuoco andata e ritorno (2008), La mia cucina pop, L’arte di caramellare i sogni (2009), Pop. La nuova grande cucina italiana (2010), Il giusto e il gusto (2012), Storie di sport e cucina (2013), Chefacile (2013), Pop Food (2015), D’O eat better (2016), Le D’Onne lo sanno (2018). In 2016 he inaugurated a restaurant in Manila and opened his new D’O, an evolution of the previous one, to be able to create a “bigger” kitchen, able to compete with other kitchens in our country and beyond. In the summer of the same year he was appointed by the CONI Food & Sport Ambassador and called as chef at Casa Italia for the Olympics in Rio de Janeiro. His activity as a designer, born from the daily observation of the guest, mirrors the one of a chef. Tables, chairs, plates, cutlery and glasses are inspired by POP: simple, functional, elegant. The brands created for the design are: “IDish” – “assiette D’O” – “H2D’O”. The new formats with: “FOO’D” – “Davide Oldani Cafè” – “CucinaPOP”.
AREAS ITALIA – MYCHEF
Areas Italia – MyChef è una storica realtà italiana con oltre 20 anni di esperienza e presenza nel mercato della ristorazione commerciale; il suo core business è il travel retail. Uno dei maggiori punti di forza di Areas Italia – MyChef è da sempre la capacità di ideare, sviluppare e gestire format retail innovativi, infatti la sua offerta non è mai uguale a se stessa ma customizzata in base alle esigenze dei suoi stakeholder. L’esperienza di Areas Italia – MyChef inizia con lo sviluppo e la gestione di format ristorativi all’interno di centri commerciali e nel tempo si focalizza sempre di più nel business della concessione partendo dalle autostrade per poi diventare leader negli aeroporti e arrivare alle stazioni ferroviarie. Oggi Areas Italia – MyChef sviluppa un volume d’affari di 180 milioni di euro, servendo 50 milioni di Clienti all’anno in oltre 170 punti vendita.
SALUMI PASINI
SALUMI PASINI è il marchio di eccellenza di Smapp S.p.a., realtà presente sul mercato italiano degli insaccati stagionati e freschi da 70 anni. Il marchio nasce da un’idea della nuova generazione della famiglia Pasini per far conoscere l’azienda al grande pubblico. Il brand si propone con una linea di prodotti stagionati e freschi, creati a partire da materie prime altamente selezionate e 100% italiane. Insieme alla gamma della tradizione è presente una linea esclusiva creata insieme allo chef stellato Davide Oldani, dove gli ingredienti e le lavorazioni tradizionali sono state rivisitate, insieme allo chef, per dar vita ad equilibri del gusto nuovi. Salumi Pasini ha la sua sede operativa a Trezzano sul Naviglio, in provincia di Milano. Tutte le sue linee vengono prodotte rigorosamente in Italia e sono prive di allergeni (di cui glutine e lattosio) e OGM.
