THE BRAND SALUMI PASINI HAS BORN. MASTERPIECES OF TASTE, EXPRESSION OF THE OLDEST LOMBARD CULINARY TRADITION

SALUMI PASINI offers, beside its own Collection of Traditional Charcuterie, an exclusive line of SALUMI PASINI – FOO’D made in collaboration with Michelin-starred chef Davide Oldani.

LO SPOT TV

COMUNICATO STAMPA MIlano, 24 Novembre 2014

THE BRAND SALUMI PASINI HAS BORN. MASTERPIECES OF TASTE, EXPRESSION OF THE OLDEST LOMBARD CULINARY TRADITION SALUMI PASINI offers, beside its own Collection of Traditional Charcuterie, an exclusive line of SALUMI PASINI – FOO’D made in collaboration with Michelin-starred chef Davide Oldani. LO SPOT TV Tradition, Excellence and Innovation. These values inspired the new brand SALUMI PASINI, created by the initiative of the younger generation of the Pasini family. A new brand but with a strong and consolidated know-how, inherited from a family business with over sixty years of experience in the food industry. An excellent product, chosen by chef Davide Oldani for its FOO’D, line of cold cuts, exclusive to SALUMI PASINI.

THE BRAND SALUMI PASINI HAS BORN. MASTERPIECES OF TASTE, EXPRESSION OF THE OLDEST LOMBARD CULINARY TRADITION SALUMI PASINI offers, beside its own Collection of Traditional Charcuterie, an exclusive line of SALUMI PASINI – FOO’D made in collaboration with Michelin-starred chef Davide Oldani. LO SPOT TV Tradition, Excellence and Innovation. These values inspired the new brand SALUMI PASINI, created by the initiative of the younger generation of the Pasini family. A new brand but with a strong and consolidated know-how, inherited from a family business with over sixty years of experience in the food industry. An excellent product, chosen by chef Davide Oldani for its FOO’D, line of cold cuts, exclusive to SALUMI PASINI. Italy has always been the home of exceptional raw materials. Lombardy in particular for centuries has been giving our country foods world-renowned for their good taste. It is in these same lands where the products SALUMI PASINI are created. “We strongly believe in this project because we can count on a very high quality production developed in our family from generation to generation to this day” – says Filippo Pasini, head of the company’s production process. An offer of excellent products, launched on the market in an extremely appealing way. “The skills acquired outside of the field, in addition to a modern aesthetic sense deriving directly from our youth, allows us to make the best out of our products” – says Daniela Pasini, youngest member of this family team and responsible for the brand image.

From Country Salami to Pic Nic Salamis. From Cotechino to Zampone. From Bacon to Battened Bacon. The brand SALUMI PASINI guarantees attention in the selection of the ingredients and care in the manufacturing of each product as found in the past times.

Witnessing the great quality characterizing the new brand is the collaboration with Michelin-starred chef Davide Oldani resulting in the line SALUMI PASINI – FOO’D. A range of products where the craftsmanship handed down through generations by the Pasini family are enriched by new elements suggested by the chef. “It is with great pleasure that I work with a team so young and dynamic and with whom I share many of the values at the basis of my experience, most notably the combination of Tradition and Innovation. A collaboration that has allowed me to revisit some of the specialties of the iconic Italian culinary tradition: the cold cuts “says Davide Oldani. The sensory research of the great starred chef together with the Pasini family led to the elaboration of products such as DRISS the salami, GRASS the lard, SCHISC the bresaola and COTT the cooked ham. Products which already in their names, in Milanese dialect, give away their origin in the Lombard region and also at the same time hold the style and content of the POP cuisine of Davide Oldani.

The products SALUMI PASINI and the range SALUMI PASINI – are available in selected stores and can also be purchased online at www.salumipasini.com.

Masterpieces of taste, created with excellent raw materials and exclusively from carefully selected meats. Products from traditional to live, in the privacy of your own home as well as in the conviviality of a meal with friends, a unique dining experience.

SALUMI PASINI

SALUMI PASINI is a trademark of Smapp S.p.a., present on the Italian market with fresh and seasoned sausages for over 60 years. The brand is an idea of the new generation of the Pasini family aiming to introduce their products to the general public, not only in Italy, but internationally. The brand offers a line of six products: Country Salami, Pic Nic Salamis, Battened Bacon, Bacon, Pork Rind and Zampone. Salumi Pasini has its operational headquarters in Trezzano sul Naviglio, in the province of Milan. All its lines are produced exclusively in Italy using only carefully selected meats.

DAVIDE OLDANI

Davide Oldani, creator of the Cucina POP, which is characterized by the combination of high quality and accessibility, opened his restaurant in 2003: the D’O, in Cornaredo, in the province of Milan, in his home country. After a year, the most influential restaurant guides have include him among the great chefs of Italian cuisine. Previous experiences had seen him alongside great chefs like Gualtiero Marchesi, Albert Roux, Alain Ducasse, Pierre Hermé. In May 2014, the Davide Oldani Café opened in the new Piazza del Lusso at the Milan Malpensa Airport, a commercial gallery, which will house the largest worldwide luxury brands.

He worked as a chef also on TV, leading from September to November 2013 the first edition of the talent show “The Chef” on La5, renewed the following year and also broadcasted on Channel 5. He has published several books: Cuoco andata e ritorno (2008), La mia cucina pop, L’arte di caramellare i sogni (2009), Pop. La nuova grande cucina italiana (2010), Il giusto e il gusto (2012), Storie di sport e cucina (2013), Chefacile (2013). He also works for fourteen years with the monthly La Cucina Italiana and writes weekly for Sport Week a column of pop cuisine and sports.

His career as a designer emerged from the daily observation of the guests. Objects such as tables, chairs, dishes, cutlery and glasses reinterpreted according to the principles of his pop cuisine: simplicity, functionality and elegance.

Among the most important awards, a Michelin star and the Ambrogino d’Oro in 2008 by the City of Milan. In 2013, the Harvard Business School Review recognizes the originality of his business model, applicable not only to restaurants. Davide Oldani is then invited to talk about his personal experience at the headquarters of the prestigious American university. In March 2015 he’s going to give a lecture at the HEC University of Business in Paris.

He has been named Brand Ambassador for Milan EXPO 2015, the Universal Exposition dealing with the nutrition problem of mankind and planet Earth, and poses itself as a moment of dialogue among the leaders of the international community on humanity’s major challenges.

The brands created for the design are: “IDish” – “assiette D’O” – “H2D’O”

The new format with: “FOO’D ” – “Davide Odani Café” – “CucinaPOP”

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